You have a soap business. You know one way to promote your business is through social media. You decide to give blogging a try. You write a few posts but have no readers or not as many as you would like. How do you get more readers? Building readerships takes some time, but you can use these tips to get the ball rolling and build your followers.
Tip #1 - Write meaningful content
This seems so obvious, but so many blogs lack followers because the content is not appealing to the average blog reader. The main reason people read blogs is to learn. Show readers how you made a particular soap or why you buy sustainable palm oil. Educate your audience in an interesting way.
Not sure where to start? Pick up a popular magazine. Articles are meaningful, not too long or too short, and always include a great picture. They give information, tell a story, or teach a DIY technique. This is what people want to see on your blog, too.
•Humorous stuff – Soapmaking flops are often humorous – don’t be afraid to share them
•Behind the scenes stories – How you created a soap, where you make soap, even how you store your supplies is interesting to others in the industry or curious followers
•New happenings – Tell what you are up to, what’s on your curing rack, or reveal new products
•Tips & tricks, hints, lists, how-to’s – Maybe you know a neat trick that can help out a reader - share it and readers will come back for more
Tip #2 – Titles should be SEO friendly
SEO stands for search engine optimization. Basically, if your title is optimized for search engines, readers will find you more easily in Google, Yahoo, etc. Think about how you would search for the information in your blog post on the Internet, and make sure that is included in your title.
For example, you write a post on how you created a soap using an in the pot swirl technique. Most bloggers try to be witty or keep it too simple and may write a title like “In the Pot” or “Pot Swirl” or “New Tropical Beach Soap”. Now think about a reader looking for an article on making soap using the pot swirl. What words would they most likely enter into Google? Pot, swirl, soap, tutorial, method, etc. Choose a few or all of these words to include in your title:
In the Pot Swirl: A Soap Tutorial
Keep the title short, but include as many keywords as possible in the title. Your post will take a little time to be picked up by search engines, but when it does readers can find an article, and if they like what they see, will follow you.
Tip #3 – Always include a picture
Nothing bores a reader more than an article with no picture. If you don’t have a picture of what you are writing about, you can purchase stock photos for a nominal fee. Many blog readers interested in soaps want to see pictures. Soap is beautiful and should be showcased.
Tip #4 – Chunk your content
I follow over 130 blogs. Many others I know also follow an excessive number of blogs. People do not have time to read every word in every post that every blogger writes. I know we love the idea of all readers hanging to every word we say, but it just doesn’t happen. Blog readers skim and only slow down to read full posts that seem particularly important or interesting to them at that moment in time.
Make it easy for your very busy readers and chunk your content into pieces. Use short paragraphs, bullets, subheadings, or even colors to highlight the key content throughout your post. Notice how this blog post has tips separated from the text and highlighted. People that skim this blog will walk away with the most important details, while others may spend more time on the further explanation of each tip.
This should give you a very good start to building your blog readership. With consistent posting using the above tips, you’ll have more readers in no time. Check back for more tips on blogging about your soap business in the upcoming days. You won’t want to miss some of the informative tricks to getting more followers.
Bath Alchemy by The Bonnie Bath Co.
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